Explore Globally

Think Locally

To humanize the marketplace through storytelling.

Our Mission

Making you think differently about the local economy.

Our Vision

Marketing With Meaning

We’re here to spotlight your business in a way that feels personal and powerful. Through intentional storytelling, visuals, and connection-driven content, we showcase what makes you stand out.

We are rooted in community and driven by story.

Whether it's a feature post, a brand shoot, or a strategy session, we're here to elevate your voice and help your business thrive.

Ready to share your story? You’re in the right place!

How We Support

Your Business Grow 

  • Our Instagram Features spotlight local businesses around the world — from cozy cafés to community changemakers. We craft thoughtful posts that highlight your story, your space, and what makes you worth discovering. Interested? Apply Here!

  • We bring your brand to life with standout visuals—photography, UGC, and short-form video that feels fresh, on-brand, and made to stop the scroll.

  • From web design to branding and graphics, we craft custom visuals that reflect your story and bring your brand’s personality to life.

  • Whether you’re launching or refining, our tailored consultations offer creative direction, brand clarity, and guidance that makes your message truly resonate.


What’s Good, According to You

  • “What's Good is your go to spot to find all the coolest local spots to see, do, shop, and eat”

    — Liz, creator of Salt & Moon Jewlery
    What’s Good Feature

  • “Thank you for all the time, effort and creativity you put into our feature! You all are very talented.”

    — Jennifer, creator of Jennifer Tynan Creations
    What’s Good Feature

  • “Working with the What's Good team was an incredibly positive experience that I can't rave enough about. They did a feature on my hair accessory business that was very in depth about the nature and use of my products. They made everything very relatable and the content was great.”

    — Kira, creator of Once Upon a Trim
    What’s Good Feature

  • “Thanks for being so thoughtful, inclusive, and organized!”

    – Restore Victoria
    What’s Good Feature

  • “Thank you, thank you, thank you for the feature!!! It is amazing and even made me tear up. You ladies are SO sweet.”

    — Laryssa, photographer behind Captured by LK
    What’s Good Feature

What’s Good didn’t start as a business

It started as a question

Founder Sam Redmond shares how a question turned into so much more.

What happens when you can’t earn money, but you still want to create something meaningful? That’s where What’s Good began—with a sociology degree, a camera, and a slow, quiet rebellion against systems that didn’t feel quite right.

I couldn’t build a traditional business at the time, so I built something else: connection, value, and a trade-based ecosystem rooted in community. A space for stories, for exchange, and for reimagining what value can look like in a local economy — something rooted in trade and connection.